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Glossary · 151 pages

Glossary

Every page is generated from the same product facts, dated and sourced, and linked into the rest of the library.

glossary

ARR: definition and AI visibility impact

Annual recurring revenue. What arr means for AI search, how to measure it, and where teams get it wrong.

520 words · updated 2026-08-31
glossary

OG image: definition and AI visibility impact

The image shown when a page is shared on social or in chat. What og image means for AI search, how to measure it, and where teams get it wrong.

520 words · updated 2026-07-16
glossary

citation gap: definition and AI visibility impact

The distance between the sources an AI answer cites and the pages a brand wants cited. What citation gap means for AI search, how to measure it, and where.

520 words · updated 2026-07-25
glossary

MRR: definition and AI visibility impact

Monthly recurring revenue. What mrr means for AI search, how to measure it, and where teams get it wrong.

520 words · updated 2026-07-01
glossary

breadcrumb: definition and AI visibility impact

A trail of links showing where a page sits in the site hierarchy. What breadcrumb means for AI search, how to measure it, and where teams get it wrong.

520 words · updated 2026-07-10
glossary

share of voice: definition and AI visibility impact

A brand's share of all brand mentions across a defined set of prompts and answers. What share of voice means for AI search, how to measure it, and where.

520 words · updated 2026-07-19
glossary

ACV: definition and AI visibility impact

Annual contract value. What acv means for AI search, how to measure it, and where teams get it wrong.

520 words · updated 2026-06-25
glossary

pagination: definition and AI visibility impact

Splitting a long list into numbered pages. What pagination means for AI search, how to measure it, and where teams get it wrong.

520 words · updated 2026-07-04
glossary

share of answer: definition and AI visibility impact

The percentage of tracked answers in which a brand appears at all. What share of answer means for AI search, how to measure it, and where teams get it wrong.

520 words · updated 2026-07-13
glossary

LTV: definition and AI visibility impact

Lifetime value. What ltv means for AI search, how to measure it, and where teams get it wrong.

520 words · updated 2026-06-19
glossary

301 redirect: definition and AI visibility impact

A permanent redirect that passes link equity. What 301 redirect means for AI search, how to measure it, and where teams get it wrong.

520 words · updated 2026-06-28
glossary

prompt: definition and AI visibility impact

The question or instruction a person gives an AI assistant. What prompt means for AI search, how to measure it, and where teams get it wrong.

520 words · updated 2026-07-07
glossary

payback period: definition and AI visibility impact

How long it takes to recover acquisition cost. What payback period means for AI search, how to measure it, and where teams get it wrong.

520 words · updated 2026-06-13
glossary

404: definition and AI visibility impact

The status code for a page that does not exist. What 404 means for AI search, how to measure it, and where teams get it wrong.

520 words · updated 2026-06-22
glossary

prompt set: definition and AI visibility impact

A fixed, versioned list of prompts used to measure visibility over time. What prompt set means for AI search, how to measure it, and where teams get it wrong.

520 words · updated 2026-07-01
glossary

churn: definition and AI visibility impact

The rate at which customers leave. What churn means for AI search, how to measure it, and where teams get it wrong.

520 words · updated 2026-06-07
glossary

410: definition and AI visibility impact

The status code for a page that is permanently gone. What 410 means for AI search, how to measure it, and where teams get it wrong.

520 words · updated 2026-06-16
glossary

grounding: definition and AI visibility impact

The process of attaching an AI answer to retrieved sources so claims can be verified. What grounding means for AI search, how to measure it, and where teams.

520 words · updated 2026-05-01
glossary

retention: definition and AI visibility impact

The rate at which customers stay. What retention means for AI search, how to measure it, and where teams get it wrong.

520 words · updated 2026-06-01
glossary

status code: definition and AI visibility impact

The number a server returns to describe the result of a request. What status code means for AI search, how to measure it, and where teams get it wrong.

520 words · updated 2026-06-10
glossary

RAG: definition and AI visibility impact

Retrieval-augmented generation: retrieving documents first, then generating an answer from them. What rag means for AI search, how to measure it, and where.

520 words · updated 2026-04-25
glossary

API: definition and AI visibility impact

A programmatic interface for reading or writing data. What api means for AI search, how to measure it, and where teams get it wrong.

520 words · updated 2026-04-10
glossary

llms.txt: definition and AI visibility impact

A markdown file at a site root that gives AI crawlers a curated map of important content. What llms.txt means for AI search, how to measure it, and where.

520 words · updated 2026-04-19
glossary

webhook: definition and AI visibility impact

An HTTP callback that pushes an event to another system. What webhook means for AI search, how to measure it, and where teams get it wrong.

520 words · updated 2026-04-04

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