Glossary · 151 pages
Glossary
Every page is generated from the same product facts, dated and sourced, and linked into the rest of the library.
CCBot: definition and AI visibility impact
Common Crawl's crawler, whose archive feeds many model builders. What ccbot means for AI search, how to measure it, and where teams get it wrong.
glossarywalled garden: definition and AI visibility impact
A closed platform whose data is not freely accessible. What walled garden means for AI search, how to measure it, and where teams get it wrong.
glossaryrobots.txt: definition and AI visibility impact
A file that tells crawlers which paths they may fetch. What robots.txt means for AI search, how to measure it, and where teams get it wrong.
glossaryprompt injection: definition and AI visibility impact
Malicious instructions hidden in content that try to steer an AI system. What prompt injection means for AI search, how to measure it, and where teams get.
glossarynoindex: definition and AI visibility impact
A directive that asks search engines not to show a page in results. What noindex means for AI search, how to measure it, and where teams get it wrong.
glossarycontext window: definition and AI visibility impact
The amount of text a model can consider at once. What context window means for AI search, how to measure it, and where teams get it wrong.
glossarycanonical: definition and AI visibility impact
A signal that names the preferred URL for a piece of content. What canonical means for AI search, how to measure it, and where teams get it wrong.
glossarytoken: definition and AI visibility impact
A unit of text a model processes. What token means for AI search, how to measure it, and where teams get it wrong.
glossaryhreflang: definition and AI visibility impact
Markup that tells search engines which language and region a page serves. What hreflang means for AI search, how to measure it, and where teams get it wrong.
glossaryembedding: definition and AI visibility impact
A numeric representation of meaning used for semantic search. What embedding means for AI search, how to measure it, and where teams get it wrong.
glossarysitemap: definition and AI visibility impact
A machine-readable list of URLs that helps crawlers discover pages. What sitemap means for AI search, how to measure it, and where teams get it wrong.
glossaryvector search: definition and AI visibility impact
Finding results by semantic similarity rather than keyword match. What vector search means for AI search, how to measure it, and where teams get it wrong.
glossaryRSS: definition and AI visibility impact
A feed format that distributes new content to readers and aggregators. What rss means for AI search, how to measure it, and where teams get it wrong.
glossarysemantic search: definition and AI visibility impact
Search that interprets meaning and intent, not just words. What semantic search means for AI search, how to measure it, and where teams get it wrong.
glossaryanswer engine: definition and AI visibility impact
A product that returns a direct answer rather than a list of links. What answer engine means for AI search, how to measure it, and where teams get it wrong.
glossarykeyword research: definition and AI visibility impact
Finding the terms an audience uses and the demand behind them. What keyword research means for AI search, how to measure it, and where teams get it wrong.
glossarygenerative engine: definition and AI visibility impact
An AI system that generates an answer from retrieved sources. What generative engine means for AI search, how to measure it, and where teams get it wrong.
glossarysearch volume: definition and AI visibility impact
An estimate of how often a query is used. What search volume means for AI search, how to measure it, and where teams get it wrong.
glossaryzero-click search: definition and AI visibility impact
A search that ends on the results page without a click to a website. What zero-click search means for AI search, how to measure it, and where teams get it.
glossaryCTR: definition and AI visibility impact
Click-through rate. What ctr means for AI search, how to measure it, and where teams get it wrong.
glossarySERP: definition and AI visibility impact
Search engine results page. What serp means for AI search, how to measure it, and where teams get it wrong.
glossaryimpressions: definition and AI visibility impact
How often a page or result was shown. What impressions means for AI search, how to measure it, and where teams get it wrong.
glossaryrich result: definition and AI visibility impact
A search result enhanced with structured data such as ratings, FAQs or steps. What rich result means for AI search, how to measure it, and where teams get.
glossaryknowledge panel: definition and AI visibility impact
The information box Google shows for an entity. What knowledge panel means for AI search, how to measure it, and where teams get it wrong.