Glossary · 151 pages
Glossary
Every page is generated from the same product facts, dated and sourced, and linked into the rest of the library.
prompt drift: definition and AI visibility impact
Gradual change in how a model answers the same prompt over time. What prompt drift means for AI search, how to measure it, and where teams get it wrong.
glossarydoorway page: definition and AI visibility impact
A thin page built mainly to funnel users to another page; a spam violation. What doorway page means for AI search, how to measure it, and where teams get it.
glossaryAI referral traffic: definition and AI visibility impact
Visitors who arrive from a link inside an AI answer. What ai referral traffic means for AI search, how to measure it, and where teams get it wrong.
glossarythin content: definition and AI visibility impact
Content with little original value. What thin content means for AI search, how to measure it, and where teams get it wrong.
glossaryattribution: definition and AI visibility impact
Assigning credit for a conversion to the touchpoints that preceded it. What attribution means for AI search, how to measure it, and where teams get it wrong.
glossaryscaled content abuse: definition and AI visibility impact
Mass-producing low-value pages at scale; a spam policy violation. What scaled content abuse means for AI search, how to measure it, and where teams get it.
glossarypipeline: definition and AI visibility impact
Qualified revenue opportunities in a sales process. What pipeline means for AI search, how to measure it, and where teams get it wrong.
glossaryhelpful content: definition and AI visibility impact
Content written primarily for people, not to manipulate rankings. What helpful content means for AI search, how to measure it, and where teams get it wrong.
glossaryCAC: definition and AI visibility impact
Customer acquisition cost. What cac means for AI search, how to measure it, and where teams get it wrong.
glossaryYMYL: definition and AI visibility impact
Your money or your life: topics that can affect health, finance or safety. What ymyl means for AI search, how to measure it, and where teams get it wrong.
glossaryROI: definition and AI visibility impact
Return on investment. What roi means for AI search, how to measure it, and where teams get it wrong.
glossaryfact-checking: definition and AI visibility impact
Verifying claims against primary sources before publishing. What fact-checking means for AI search, how to measure it, and where teams get it wrong.
glossarycontent brief: definition and AI visibility impact
A structured instruction for a writer that defines intent, sources, entities and proof. What content brief means for AI search, how to measure it, and where.
glossarysource citation: definition and AI visibility impact
Naming where a fact came from so a reader can verify it. What source citation means for AI search, how to measure it, and where teams get it wrong.
glossarycontent cluster: definition and AI visibility impact
A group of pages covering one topic and linking to a pillar page. What content cluster means for AI search, how to measure it, and where teams get it wrong.
glossarybenchmark: definition and AI visibility impact
A reference point used to compare performance. What benchmark means for AI search, how to measure it, and where teams get it wrong.
glossarypillar page: definition and AI visibility impact
A comprehensive page that anchors a content cluster. What pillar page means for AI search, how to measure it, and where teams get it wrong.
glossarybaseline: definition and AI visibility impact
The starting measurement before a change. What baseline means for AI search, how to measure it, and where teams get it wrong.
glossaryinternal link: definition and AI visibility impact
A link from one page on a site to another page on the same site. What internal link means for AI search, how to measure it, and where teams get it wrong.
glossaryKPI: definition and AI visibility impact
Key performance indicator. What kpi means for AI search, how to measure it, and where teams get it wrong.
glossaryanchor text: definition and AI visibility impact
The visible words of a link. What anchor text means for AI search, how to measure it, and where teams get it wrong.
glossaryOKR: definition and AI visibility impact
Objectives and key results. What okr means for AI search, how to measure it, and where teams get it wrong.
glossaryorphan page: definition and AI visibility impact
A page with no internal links pointing to it. What orphan page means for AI search, how to measure it, and where teams get it wrong.
glossarydashboard: definition and AI visibility impact
A live view of the metrics that matter. What dashboard means for AI search, how to measure it, and where teams get it wrong.