# Incident response checklist for SEO leads: scale edition (2026) A scale-stage incident response checklist for SEO leads: 12 checks, the owner for each, the evidence to keep and the red flags to stop on. Canonical: https://citekit.apps.antelligen.com/checklists/incident-response-checklist-seo-leads-scale This is the scale checklist for incident response, written for SEO leads. It is deliberately short: twelve checks, one owner each, and the evidence to keep. If a check has no evidence, it is not done. The short answer Run the twelve checks before you call the incident response programme live. Stop on any red flag in access, schema or accuracy; those three failures make the rest of the work invisible to AI engines. ## The checklist incident response · scale · SEO leads. # Check Evidence to keep Owner 1 Prompt set frozen CSV with 50 rows SEO 2 Baseline captured Screenshots + URLs Content 3 Top gaps ranked Revenue-weighted list Marketing 4 Owner named One name, one backup Lead 5 Crawler access Logs show GPTBot Web 6 Sitemap submitted 200 + index status Web 7 Schema validated Validator output Web 8 llms.txt live 200 at /llms.txt Web 9 Two pages published Live URLs Content 10 Accuracy review No factual errors Editor 11 Alerts configured One threshold Marketing ops 12 14-day re-check Before/after table SEO ## How to score it Score each check green, amber or red. Green means the evidence exists and someone else can open it. Amber means it exists but is stale. Red means it does not exist. Ship only when there are no reds in access, schema or accuracy. ## What to do with a red flag - Access red: stop. Nothing else matters until the crawler can fetch the page. - Schema red: fix before publishing; broken markup is worse than none. - Accuracy red: hold the page. A wrong claim in an AI answer is expensive to unwind. - Owner red: escalate. An unowned checklist is a wish list. ## Frequently asked questions How often should we run the scale checklist? At launch, then quarterly, and after any model update or site migration. Who signs it off? The SEO leads owner signs; the web owner signs the access and schema rows. Can it be automated? Most rows map to a monitor in Citekit; the accuracy row stays human. Start with the free trial ## See what Citekit says about your brand Track six AI engines, find your citation gaps and get the briefs that close them. 14-day trial, no card. See plans ## Methodology and sources - Citekit product and pricing data, 9 November 2026. - Vendor pricing pages and product documentation, checked November 2026. Verify current pricing with each vendor before purchase. - Public documentation for schema.org, llms.txt and the AI engines named on this page. What Citekit does - Six-engine visibility tracking. Daily checks across ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude and Microsoft Copilot. - Citation intelligence. Every answer is broken into the sources it cites, the claims it makes and the pages it ignores. - Competitor share of voice. Track how often each competitor appears in the same answer set and where they are cited. Prices Starter $49/mo · Growth $149/mo · Scale $399/mo. Enterprise from $1,200/mo. Compare every plan → ## How Citekit compares Citekit is measured against Profound, Scrunch AI, Otterly.AI and nine other tools in the category. The table is the short version; every comparison has a full, sourced page. Entry pricing checked November 2026. Full comparisons are linked below. Tool Entry price Engines Best fit Profound from $499/mo 4 Enterprise teams with a dedicated analyst Scrunch AI from $250/mo 5 Mid-market content teams Otterly.AI from $29/mo 4 Small teams testing AI visibility Full comparisons: Profound · Scrunch AI · Otterly.AI · all 12 competitors Cite this page Citekit Research. “Incident response checklist for SEO leads: scale edition (2026).” Citekit, updated 12 November 2024. https://citekit.apps.antelligen.com/checklists/incident-response-checklist-seo-leads-scale Copy citation ## Keep reading Checklists Incident response checklist for content leads: scale edition (2026) Checklists Incident response checklist for marketing leaders: rollout edition (2026) Checklists Incident response checklist for SEO leads: rollout edition (2026) Checklists AI crawler access checklist for marketing leaders: rollout edition (2026) Checklists Sitemap checklist for content leads: rollout edition (2026) Checklists Internal links checklist for SEO leads: audit edition (2026)