# Citekit Scale for CPG mid-market teams: pricing and fit (2026)

What the Citekit Scale plan costs for CPG mid-market teams, what is included, where it runs out and whether it fits your prompt volume.

Canonical: https://citekit.apps.antelligen.com/pricing-guides/citekit-scale-for-cpg-mid-market-teams

The Scale plan is the one most mid-market teams teams in CPG should start on, but “most” is not “all”. This is what the plan includes, where it runs out, and the exact signal that tells you to move up.
The short answer
Citekit Scale costs $399/mo monthly or $319/mo annual. It includes 10,000 tracked prompts, 6 engines, 10 brands and 30 seats. Upgrade when prompt coverage or brand count is the constraint, not when the dashboard feels small.

## What is included

Citekit Scale, 2026.
Included
Scale
Everything in Growth
Yes
10 brands
Yes
10,000 prompts
Yes
API and webhooks
Yes
SSO
Yes
White-label reports
Yes
Priority support
Yes
Tracked prompts
10,000
Brands
10
Seats
30
AI engines
6

## Cost per tracked prompt

Cost per prompt is the number to compare across vendors, not the sticker price.
Plan
Monthly
Prompts
Cost per prompt
Starter
$49
100
$0.49
Growth
$149
1,000
$0.15
Scale
$399
10,000
$0.04
At $399/mo and 10,000 prompts, Scale works out at $0.04 per tracked prompt per month. That is the number to hold against a competitor's quote, which often bundles a smaller prompt pack and charges for overage.

## Is Scale enough for CPG mid-market teams?

Usually yes for the first two quarters. The constraints to watch are prompt volume, brands and seats. CPG teams typically start with 50–200 revenue-critical prompts and grow the set as they learn which questions precede pipeline.

## When to move up

- You are tracking more than 10,000 prompts and keep trimming the set.

- You need more than 10 brands (a second product, a regional entity or a client).

- You need API access, SSO or white-label reporting.

- You are running more than one team in the same workspace.

## Frequently asked questions

Can I change plans later?
Yes. Upgrades apply immediately; downgrades at the end of the billing period.
Is there an annual discount?
Yes, roughly 20% on every plan. Monthly billing has no lock-in.
What happens if I exceed my prompt limit?
Tracking pauses for new prompts; existing prompts keep running. You can upgrade or archive prompts to free capacity.

## Methodology and sources

- Citekit product and pricing data, 9 November 2026.

- Vendor pricing pages and product documentation, checked November 2026. Verify current pricing with each vendor before purchase.

- Public documentation for schema.org, llms.txt and the AI engines named on this page.

What Citekit does

- Six-engine visibility tracking. Daily checks across ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude and Microsoft Copilot.

- Citation intelligence. Every answer is broken into the sources it cites, the claims it makes and the pages it ignores.

- Competitor share of voice. Track how often each competitor appears in the same answer set and where they are cited.

Prices
Starter $49/mo · Growth $149/mo · Scale $399/mo. Enterprise from $1,200/mo.

Compare every plan →

## How Citekit compares

Citekit is measured against Profound, Scrunch AI, Otterly.AI and nine other tools in the category. The table is the short version; every comparison has a full, sourced page.
Entry pricing checked November 2026. Full comparisons are linked below.
Tool
Entry price
Engines
Best fit
Profound
from $499/mo
4
Enterprise teams with a dedicated analyst
Scrunch AI
from $250/mo
5
Mid-market content teams
Otterly.AI
from $29/mo
4
Small teams testing AI visibility
Full comparisons: 
Profound
 · 
Scrunch AI
 · 
Otterly.AI
 · 
all 12 competitors
Cite this page

Citekit Research. “Citekit Scale for CPG mid-market teams: pricing and fit (2026).” Citekit, updated 27 November 2024. https://citekit.apps.antelligen.com/pricing-guides/citekit-scale-for-cpg-mid-market-teams
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