# Audit AI citations for B2B marketplaces: the 2026 playbook

How B2B marketplaces teams audit AI citations: the prompts to track, the citations to earn, the pages to fix and the metrics that prove it, with a 90-day.

Canonical: https://citekit.apps.antelligen.com/use-cases/audit-ai-citations-for-b2b-marketplaces

Buyers ask AI which marketplace has the right suppliers. For a B2B marketplaces team, audit AI citations is not a dashboard problem; it is a retrieval problem. The engines have to find your page, trust it and quote it — in that order. This playbook is the order of operations we use with B2B marketplaces teams.
The short answer
Start with 50 prompts that map to pipeline, not 500. Fix the ten pages those prompts already cite from competitors, add the schema and llms.txt that make your pages legible, then re-check the same prompts after 14 days. Budget one owner and two hours a week.
First result
14–45 days
Prompts to start
50
Owner
content + SEO
Budget
from $49/mo

## Why audit AI citations is different in B2B marketplaces

The buying questions in B2B marketplaces are specific. Buyers do not ask “what is the best platform”; they ask whether a tool handles their workflow, their compliance constraint and their size. AI engines answer those questions by retrieving pages that address them explicitly. Generic category pages lose to pages that name the constraint.
B2B marketplaces also has a trust bar: supply and vetting claims need proof. An answer that gets the rule wrong is worse than no answer. That is why the pages you want cited need a visible author, a date, a source and a plain statement of what you do and do not claim.

## The 90-day playbook

- 1 Week 1: build the prompt set Collect 50 questions B2B marketplaces buyers actually type. Pull them from sales calls, support tickets and the AI engines themselves. Freeze the wording.

- 2 Week 2: baseline the answers Run every prompt in 6 engines. Record the cited URL, the claim and whether you appear. This is your baseline; do not skip it.

- 3 Weeks 3–4: fix the ten worst gaps For each gap, pick the page that should win. Rewrite the section, add the missing entity and proof, then add FAQ or Product schema where it fits.

- 4 Weeks 5–8: publish and re-check Publish two pages a week. Re-run the same prompts after 14 days. Log every change in the same sheet as the baseline.

- 5 Weeks 9–12: widen the set Add 25 prompts from adjacent use cases, but only after the first 50 show a stable trend. Grow the programme, not the noise.

## The prompt set to start with

A 50-prompt set starts with six shapes; multiply by use case and buyer role.
Prompt
Intent
What to watch
best audit AI citations for B2B marketplaces
Commercial
Compare the cited tools
how do B2B marketplaces teams audit AI citations
Informational
Find the guide that wins
Citekit vs competitors for B2B marketplaces
Branded
Check your own narrative
what does audit AI citations cost for B2B marketplaces
Commercial
Own the budget answer
which tool helps with audit AI citations in B2B marketplaces
Commercial
Earn the recommendation
is Citekit good for B2B marketplaces
Branded
Correct or confirm

## What to measure

Metric
Target after 90 days
Where it comes from
Share of answer
25–40% of the 50 prompts
Citekit prompt view
Citation rate
1–3 citations per answer set
Citation graph
Answer accuracy
No factual errors on branded prompts
Manual review
AI referral traffic
Measurable, even if small
Analytics
Brief-to-publish rate
2 pages a week
Editorial calendar

## Budget and tooling

Most B2B marketplaces teams can run this on $49–$149/mo of software plus existing content capacity. The expensive version is hiring an agency before you know which prompts matter; the cheap version is buying a tracker and never acting on it.
All plans include the llms.txt builder, citation alerts and unlimited reports.
Plan
Monthly
Annual (per month)
Annual total
Brands
Engines
Prompts
Starter
Solo marketers and founders
$49/mo
$39/mo
$468
1
3
100
Growth
In-house marketing teams
$149/mo
$119/mo
$1,428
3
6
1,000
Scale
Multi-brand and agency teams
$399/mo
$319/mo
$3,828
10
6
10,000

## Where teams get it wrong

- Tracking 500 prompts before fixing one page.

- Chasing mentions instead of citations. A mention without a link does less for the next answer.

- Publishing a new page when the cited page needed a section, not a replacement.

- Judging the programme on daily volatility instead of a four-week trend.

## Frequently asked questions

How long does audit AI citations take for B2B marketplaces?
First measurable change in 14–45 days; a stable trend in 8–12 weeks. The variance comes from crawl cadence, not from the tool.
Do we need a dedicated hire?
Not at the start. One owner at two hours a week is enough for 50 prompts. Add capacity when the brief-to-publish rate is the bottleneck.
Which plan fits a B2B marketplaces team?
Starter for a single brand and 100 prompts; Growth once you need all 6 engines and content briefs.
Start with the free trial

## See what Citekit says about your brand

Track six AI engines, find your citation gaps and get the briefs that close them. 14-day trial, no card.

See plans

## Methodology and sources

- Citekit product and pricing data, 9 November 2026.

- Vendor pricing pages and product documentation, checked November 2026. Verify current pricing with each vendor before purchase.

- Public documentation for schema.org, llms.txt and the AI engines named on this page.

What Citekit does

- Six-engine visibility tracking. Daily checks across ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude and Microsoft Copilot.

- Citation intelligence. Every answer is broken into the sources it cites, the claims it makes and the pages it ignores.

- Competitor share of voice. Track how often each competitor appears in the same answer set and where they are cited.

Prices
Starter $49/mo · Growth $149/mo · Scale $399/mo. Enterprise from $1,200/mo.

Compare every plan →

## How Citekit compares

Citekit is measured against Profound, Scrunch AI, Otterly.AI and nine other tools in the category. The table is the short version; every comparison has a full, sourced page.
Entry pricing checked November 2026. Full comparisons are linked below.
Tool
Entry price
Engines
Best fit
Profound
from $499/mo
4
Enterprise teams with a dedicated analyst
Scrunch AI
from $250/mo
5
Mid-market content teams
Otterly.AI
from $29/mo
4
Small teams testing AI visibility
Full comparisons: 
Profound
 · 
Scrunch AI
 · 
Otterly.AI
 · 
all 12 competitors
Cite this page

Citekit Research. “Audit AI citations for B2B marketplaces: the 2026 playbook.” Citekit, updated 29 July 2026. https://citekit.apps.antelligen.com/use-cases/audit-ai-citations-for-b2b-marketplaces
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