Migrate from Otterly.AI to Citekit
A migration plan for teams leaving Otterly.AI over content workflow: what to export, what to rebuild and how to keep reporting intact.
Leaving Otterly.AI over content workflow is a reasonable decision, but migrations fail on the boring parts: prompt history, reporting continuity and the two weeks when nobody trusts either tool. This is the plan we use to move a team without losing the trend line.
Plan for 30 days of parallel running. Export the prompt set, rebuild the 50 revenue-critical prompts first, keep Otterly.AI read-only for a quarter, and cut over reporting only after two matching weekly reports. The technical import is the easy part; the reporting agreement is the hard part.
Why teams leave Otterly.AI for content workflow
Otterly.AI is good at lowest entry price. The friction usually appears later: shallow citation analysis, then no content workflow. When content workflow becomes the deciding factor, the question is not whether Citekit is cheaper — it is whether the switch preserves the numbers your board already saw.
What actually transfers
| Asset | Transfers? | How |
|---|---|---|
| Prompt list | Yes | CSV export, then re-import; wording is preserved exactly. |
| Historical answers | No | Answer text is not portable. Rebuild a 30-day baseline in Citekit. |
| Citation sources | Partly | Export URLs and re-check them; engines re-crawl on their own cadence. |
| Dashboards | Rebuild | Map each old widget to a saved view; expect one sprint of work. |
| Alerts | Yes | Recreate thresholds after the baseline is stable. |
The six-step migration
- 1Freeze the old prompt set
Export every prompt with its label and owner. Do not edit wording during the migration; you need a like-for-like baseline.
- 2Pick the revenue 50
Choose the prompts closest to pipeline. Those get tracked first and become the cutover test.
- 3Run both for 30 days
Same prompts, same cadence. Compare cited URLs, not mention counts. Log every disagreement.
- 4Rebuild the reporting
Recreate the weekly and board views before you cancel. If a number cannot be reproduced, stop and fix it.
- 5Move the workflow
Turn the top ten citation gaps into briefs in the new tool. This is the point where the team feels the switch.
- 6Close the old account
Keep a read-only seat for one quarter, then remove it. Archive the exports somewhere your team can reach.
Risks and how to handle them
- The trend line breaks. Keep both tools for 30 days and annotate the chart with the switch date.
- Prompts were quietly edited. Compare exported wording before importing; small edits destroy comparability.
- Reporting is late. Rebuild the board view first, not last. It is the artefact that decides whether the migration is judged a success.
- Nobody owns the new tool. Name one owner and one backup before the trial starts.
Frequently asked questions
How long does a Otterly.AI migration take?
Will we lose historical data?
Is Citekit cheaper?
Methodology and sources
- Citekit product and pricing data, 9 November 2026.
- Vendor pricing pages and product documentation, checked November 2026. Verify current pricing with each vendor before purchase.
- Public documentation for schema.org, llms.txt and the AI engines named on this page.
How Citekit compares
Citekit is measured against Profound, Scrunch AI, Otterly.AI and nine other tools in the category. The table is the short version; every comparison has a full, sourced page.
| Tool | Entry price | Engines | Best fit |
|---|---|---|---|
| Profound | from $499/mo | 4 | Enterprise teams with a dedicated analyst |
| Scrunch AI | from $250/mo | 5 | Mid-market content teams |
| Otterly.AI | from $29/mo | 4 | Small teams testing AI visibility |
Full comparisons: Profound · Scrunch AI · Otterly.AI · all 12 competitors
Citekit Research. “Migrate from Otterly.AI to Citekit: content workflow (2026 guide).” Citekit, updated 3 June 2025. https://citekit.apps.antelligen.com/migrate/migrate-otterly-ai-to-citekit-content-workflow