Citekit Starter for Martech
A plain-English breakdown of the Starter plan for Martech SMBs: price, limits, what it replaces and when to move up.
The Starter plan is the one most SMBs teams in Martech should start on, but “most” is not “all”. This is what the plan includes, where it runs out, and the exact signal that tells you to move up.
Citekit Starter costs $49/mo monthly or $39/mo annual. It includes 100 tracked prompts, 3 engines, 1 brand and 2 seats. Upgrade when prompt coverage or brand count is the constraint, not when the dashboard feels small.
What is included
| Included | Starter |
|---|---|
| 3 AI engines | Yes |
| 100 tracked prompts | Yes |
| Weekly visibility report | Yes |
| Citation alerts | Yes |
| llms.txt builder | Yes |
| Tracked prompts | 100 |
| Brands | 1 |
| Seats | 2 |
| AI engines | 3 |
Cost per tracked prompt
| Plan | Monthly | Prompts | Cost per prompt |
|---|---|---|---|
| Starter | $49 | 100 | $0.49 |
| Growth | $149 | 1,000 | $0.15 |
| Scale | $399 | 10,000 | $0.04 |
At $49/mo and 100 prompts, Starter works out at $0.49 per tracked prompt per month. That is the number to hold against a competitor's quote, which often bundles a smaller prompt pack and charges for overage.
Is Starter enough for Martech SMBs?
Usually yes for the first two quarters. The constraints to watch are prompt volume, brands and seats. Martech teams typically start with 50–200 revenue-critical prompts and grow the set as they learn which questions precede pipeline.
When to move up
- You are tracking more than 100 prompts and keep trimming the set.
- You need more than 1 brand (a second product, a regional entity or a client).
- You need API access, SSO or white-label reporting.
- You are running more than one team in the same workspace.
Frequently asked questions
Can I change plans later?
Is there an annual discount?
What happens if I exceed my prompt limit?
Methodology and sources
- Citekit product and pricing data, 9 November 2026.
- Vendor pricing pages and product documentation, checked November 2026. Verify current pricing with each vendor before purchase.
- Public documentation for schema.org, llms.txt and the AI engines named on this page.
How Citekit compares
Citekit is measured against Profound, Scrunch AI, Otterly.AI and nine other tools in the category. The table is the short version; every comparison has a full, sourced page.
| Tool | Entry price | Engines | Best fit |
|---|---|---|---|
| Profound | from $499/mo | 4 | Enterprise teams with a dedicated analyst |
| Scrunch AI | from $250/mo | 5 | Mid-market content teams |
| Otterly.AI | from $29/mo | 4 | Small teams testing AI visibility |
Full comparisons: Profound · Scrunch AI · Otterly.AI · all 12 competitors
Citekit Research. “Citekit Starter for Martech SMBs: pricing and fit (2026).” Citekit, updated 24 October 2024. https://citekit.apps.antelligen.com/pricing-guides/citekit-starter-for-martech-smbs