Glossary · 151 pages
Glossary
Every page is generated from the same product facts, dated and sourced, and linked into the rest of the library.
statistical significance: definition and AI visibility impact
The likelihood a result is not due to chance. What statistical significance means for AI search, how to measure it, and where teams get it wrong.
glossaryCore Web Vitals: definition and AI visibility impact
Google's page-experience metrics: LCP, INP and CLS. What core web vitals means for AI search, how to measure it, and where teams get it wrong.
glossaryICP: definition and AI visibility impact
Ideal customer profile. What icp means for AI search, how to measure it, and where teams get it wrong.
glossaryLCP: definition and AI visibility impact
Largest contentful paint: how quickly the main content appears. What lcp means for AI search, how to measure it, and where teams get it wrong.
glossarybuyer persona: definition and AI visibility impact
A research-based profile of a typical buyer. What buyer persona means for AI search, how to measure it, and where teams get it wrong.
glossaryINP: definition and AI visibility impact
Interaction to next paint: how quickly the page responds to input. What inp means for AI search, how to measure it, and where teams get it wrong.
glossaryjobs to be done: definition and AI visibility impact
The progress a customer is trying to make. What jobs to be done means for AI search, how to measure it, and where teams get it wrong.
glossaryCLS: definition and AI visibility impact
Cumulative layout shift: how much the page jumps while loading. What cls means for AI search, how to measure it, and where teams get it wrong.
glossaryAI visibility: definition and AI visibility impact
How often and how accurately a brand appears in answers generated by AI assistants and answer engines. What ai visibility means for AI search, how to.
glossarycustomer journey: definition and AI visibility impact
The stages a buyer moves through before and after purchase. What customer journey means for AI search, how to measure it, and where teams get it wrong.
glossarystructured data: definition and AI visibility impact
Machine-readable markup that describes page content. What structured data means for AI search, how to measure it, and where teams get it wrong.
glossaryGEO: definition and AI visibility impact
Generative engine optimisation: the practice of earning citations and recommendations inside AI-generated answers. What geo means for AI search, how to.
glossaryfunnel: definition and AI visibility impact
The stages from first touch to conversion. What funnel means for AI search, how to measure it, and where teams get it wrong.
glossarymetadata: definition and AI visibility impact
The title, description and other head tags that describe a page. What metadata means for AI search, how to measure it, and where teams get it wrong.
glossaryAEO: definition and AI visibility impact
Answer engine optimisation: structuring content so a direct answer can be extracted, quoted and cited. What aeo means for AI search, how to measure it, and.
glossaryMQL: definition and AI visibility impact
Marketing qualified lead. What mql means for AI search, how to measure it, and where teams get it wrong.
glossarymeta description: definition and AI visibility impact
The summary a search engine may show under a title. What meta description means for AI search, how to measure it, and where teams get it wrong.
glossaryAI Overview: definition and AI visibility impact
Google's AI-generated summary above or beside search results, built from cited sources. What ai overview means for AI search, how to measure it, and where.
glossarySQL: definition and AI visibility impact
Sales qualified lead. What sql means for AI search, how to measure it, and where teams get it wrong.
glossarytitle tag: definition and AI visibility impact
The HTML title of a page, used in results and browser tabs. What title tag means for AI search, how to measure it, and where teams get it wrong.
glossaryAI Mode: definition and AI visibility impact
Google's conversational search experience that answers multi-step questions with citations. What ai mode means for AI search, how to measure it, and where.
glossaryincrementality: definition and AI visibility impact
The lift caused by a marketing activity, measured against a holdout. What incrementality means for AI search, how to measure it, and where teams get it wrong.
glossaryOpen Graph: definition and AI visibility impact
Metadata that controls how a page looks when shared. What open graph means for AI search, how to measure it, and where teams get it wrong.
glossarycitation: definition and AI visibility impact
A source link or brand mention an AI answer uses to support a claim. What citation means for AI search, how to measure it, and where teams get it wrong.